📈🧠 Scale Smarter Newsletter

Join our newsletter for startup founders to get tactical advice to build and scale your startup from someone who built a portfolio of 40+ startups worth over $500M and scaled 3 unicorns 🦄


TESTIMONIALS

What Founders Are Saying

“Jake's expertise in growing startups and tackling all of the intricate problems is invaluable."

Tyler Morgan
CEO & Co-Founder of Upkid
(Techstars '21)

“Jake provides tactical tips, resources and introductions to help navigate crisis’ and challenges."

April Dominguez
CEO & Founder of Handsome

“Jake’s knowledge around scaling and expanding into new markets has helped us come up with a solid plan for our future expansion."

Sean Garris
CEO & Founder of Qoncert
(Techstars ‘22)

So what is this newsletter about?

I'm here to help you build, grow, and scale your startup.Sign up to get the Scale Smarter Newsletter, a quick read that includes actionable ways for you to:🚀 Scale Your Startup💪 Scale YourselfAnd when you sign up you'll also get instant access to 2 bonus gifts:🎁 Bonus Gift #1: My interview question database for early stage startups with over 100 questions for common startup roles, including sales, marketing, product, and more (including questions used by companies like Uber, Google, Veho, etc.)🎁 Bonus Gift #2: I compiled 100 lessons from 20 top sales books into an easy to digest format with key takeaways you can put into action at your startup today (including insights from The Sales Acceleration Formula, Sell More Faster, The Challenger Sale, etc.)So if you haven’t signed up yet, you can do that here:

And who's writing it?

I'm Jake Huber. Founder, operator, and startup advisor.I helped scale 3 unicorns 🦄: Uber, Veho & Industrious, where I launched 15 new markets and grew teams from 0 to 250+ employees.I also built a portfolio of 40+ tech startups at my startup studio with a combined market value of over $500M.I'm a former startup founder, a mentor for Techstars and First Round Capital, and hold an MBA in Corporate Entrepreneurship, and Leadership & Strategy Certificates from HBS.These days I'm focused on helping you scale your startup — expect high-quality, tactical but concise pieces you can put into action immediately.–JH


WORK WITH US

Other Ways We Can Help You Scale

OUR RECRUITERS WORKED AT:

+ OTHER HIGH-GROWTH TECH COMPANIES

We've built an expert bench of recruiters from companies like Uber, Amazon & Spotify to run the full recruiting process for you.We also save our clients up to 90% on hiring with our Rent-A-Recruiter model.We’re on-demand, can flex up & down with you as you grow, and there are no long-term commitments, commissions or hidden fees.And you only pay hourly for the time. Time that you get back to run your business.

“We were up and running with an incredible recruiter within a week and they completely exceeded our expectations. We wrapped up our hiring sprint ahead of schedule and with higher quality candidates than before. Additionally, the cost per hire was about 1/10th of what a traditional agency would have charged. I can't recommend Venture Scalar enough for the quality and value they provide."

Jeff Kreutter
Head of Operations at Honey Homes

“Venture Scaler was a game-changer for us. They matched us up with the perfect recruiter in a couple of days and started setting up interviews for us right away. Honestly, we were blown away with their speed of execution and the quality of candidates they brought to us. I can’t recommend them enough. We will 100% be working with them again in the future!"

Ryan Kober
Co-Founder & CRO at Nurseio

"The Venture Scaler team was phenomenal. They helped our team place 2 fantastic operations roles and 6 talented sales professionals. One of the operations roles was filled on an emergency basis, with very strict requirements for what we needed. I'm very happy with the Venture Scaler team and we can't wait to continue our professional growth with them."

Geoffrey Polk
Founder & CEO at Presidential Title

Our "Rent A Recruiter" Model

A Team That’s Navigated Hyper-Growth.

We specialize and focus on GTM, sales, marketing and operations recruiting, so you get instant access to the experience it would take years to cultivate in-house.

Recruiters You Want. Flexibility You Need.

Think of our recruiters as an extension of your team—an on-demand resource that can flex up or down as needed, as your business shifts and scales.

Pay Hourly.
Reduce Your Burn.

We save our clients up to 90% based on our hourly retainer model vs. traditional recruitment agency commissions. Zero commissions or hidden fees.

Been There. Scaled That.

JAKE HUBER

Founder / Managing Partner

Jake helped scale unicorns like Uber, Veho and Industrious, where he launched 15 new markets and grew national teams from 0 to 250+ employees. He built a portfolio of 40+ startups at his startup studio with a combined market value of over $500M.Jake is a former startup founder, a mentor for Techstars and First Round Capital, and holds an MBA in Corporate Entrepreneurship, and Leadership & Strategy Certificates from HBS.

EVAN HUDSON

Head of Talent

Evan helped scale divisions at various companies such as Uber (highest producing corp recruiter in 2020), Instawork (hired as 1st GTM Recruiting Manager), and Wayfair where she led teams of 10+ recruiters and placed 100’s of employees with offer acceptance rates of > 90%.Evan is a mentor for RevGenius and Women In Revenue, a 3x President's Club member and holds a BA, and an Exec Leadership Certificate from HBS.

Client Case Study & Testimonial: Veho 🚘📦

How Venture Scaler Helped the Veho Team Grow 4x in 6 Months.

We helped the CEO and executive team on hiring and people ops strategy:→ Provided recruiting support from 2 of our expert recruiters
→ Hired across multiple departments, including Ops, GTM & Product
→ Helped hire key executives (e.g. VP of People Ops)
→ Refreshed employer pages: LinkedIn, Glassdoor, Crunchbase, etc.
→ Published 10 employer brand blog posts to increase inbound candidate volume
Our Results in 6 Months:
→ Grew the team 4x from 70 to 285 employees
→ Increased inbound applicants by 500%
→ Veho raised their $125M Series A round shortly after!

Itamar Zur

Co-founder and CEO at Veho

"The Venture Scaler team has been HUGE for us. We were starting to grow like a rocket ship, and we needed smart professionals who could help us ramp up hiring, interviewing and employer branding.Venture Scaler created a 'machine' for us in those areas. They got us amazing recruiters to help with hiring across all positions in the company, including executive roles.I can't recommend Venture Scaler enough!"

Work With Us

Is the heavy lifting of recruiting, screening candidates and scheduling interviews falling on you and your team? Wish you could have that time back to run the business?You don't want to work with another recruiting agency, you need something more flexible for your stage.Our entire model is focused on becoming an extension of your team to help you build a pipeline of high-fit candidates and to flex with you as your needs change.You're feeling the pain of hiring during high-growth. We've been there, and we have the scars to prove it. And we're in this together with you.Let’s get to work!

Startup B2B Sales Bootcamp

Craft your sales pitch, build a repeatable process, and scale it with your first sales hires.

This 3-week B2B Sales Bootcamp will teach you the system startups like Neon used to 10X revenue YoY and grow to over $1M ARR without running any ads.I’m running small groups with startup founders and early sales hires who are selling to SMB customers (not enterprise) to maximize results, so space is limited – Join the waitlist!

Case Study: Hypergrowth With Zero Ads

How Neon Went All-In on Cold Calls to 10X Revenue

_______

“I thought cold calling was only for telemarketers and scammers. I was taught as a founder that only digital ads & blasting 10,000 emails works.Wrong—cold calling works! I built my entire business using cold calls. And calling your customers gives you the immediate feedback those other channels never will.We grew revenue 10X in our first year, and we're on pace to 3-4X revenue again this year. And we still never ran an email campaign or a single ad.”

Eli Chmouni
CEO & Founder of Neon

What You're Getting From The Bootcamp

The bootcamp is designed to help founders and early sales hires at B2B tech startups who are selling to SMB customers (not enterprise) build a repeatable sales system that prioritizes cold outbound over the phone.We also designed it to make cold calling less scary and less sucky. And you get all of this:

Setting Foundations

🎯 Foolproof Customer Persona Playbook to discover, define, target and connect with the customers that will say YES 100% of the time.📢 Proven Value Proposition Framework to develop a compelling offer that speaks directly to your target audience, resonates and compels prospects to take action.🛠 Complete Competitor Analysis Toolkit to identify gaps in the market and create a strategic plan to position your offering advantageously against competitors.🙅 Objection Mastery Handbook on how to handle the biggest objections your customers will have, plus detailed responses to the top 5 objections you’ll face.🍟 Customer Logo Blueprint with proven techniques to secure your first customers, earn their trust, and showcase your brand's credibility by featuring logos of these initial customers.

Building Repeatability

☎️ Fully Customizable Cold Call Phone Script that compels prospects to agree to a meeting. Portfolio companies have successfully used this script framework to 10X revenue YoY.🔀 A Structured Script Flowchart that breaks the script down and seamlessly walks you through each step of the selling process of closing demos no matter what a customer says.Customer FAQ Response Handbook with a systematic approach to answering the most meaty questions your customers will ask you on the call.💌 Hand-Crafted Email Templates to use when customers either don’t pick up or try to blow you off by asking for more info.🧬 Quotas & Sales Math Formula used to reveal the path and cost of acquiring a conversation, converting it to a meeting, and determining the volume needed to achieve your revenue targets.

Running the Process

📜 Lead Generation Blueprint that highlights effective methods for creating a lead list tailored to your target audience using proven account-based selling tactics.☢️ “Crash Test Dummy” Account Selection Technique for strategically selecting your initial target accounts for practice and to minimize any downside risk in the process.🏃 The 5-Step Lead Sprint process to target accounts, manage your outreach and build a natural feedback loop to apply insights and refine your approach for future lead sprints.📚 Cold Calling Best Practices Library filled with expert advice & best practices to overcome nervousness and maximize your cold calling success.🎬 Role-Playing Simulation to imitate real cold calling scenarios where you can practice applying the techniques learned during the bootcamp in a safe environment.

Built for Founders. By Founders.

JAKE HUBER

Founder of Venture Scaler

Jake helped scale unicorns like Uber, Veho and Industrious, where he launched 15 new markets and grew national teams from 0 to 250+ employees. He built a portfolio of 40+ startups at his startup studio with a combined market value of over $500M.Jake is a former startup founder, a mentor for Techstars and First Round Capital, and holds an MBA in Corporate Entrepreneurship, and Leadership & Strategy Certificates from HBS.

ELI CHMOUNI

Founder & CEO of Neon

Eli is a 5-time startup founder with 2 successful exits and specializes in developing repeatable sales systems for startups. He built a B2B SaaS digital signage business with clients like Dippin’ Dots, Chompie’s and FastMed, and grew revenue 10X YoY in 2022 by exclusively cold calling customers.Eli is a former ASU Executive Director and Professor of Entrepreneurship and holds a Masters and B.S. in Mechanical Engineering from ASU.

Bootcamp Sessions & Topics

The bootcamp will be facilitated through a series of 90min Zoom sessions over 3 weeks:

01. Foundation Setting (Part 1) 🏗

In our first session, we’ll introduce all of the foundational inputs we will use to build our first phone call script, including identifying target customers, researching competitors, developing unique value propositions, and anticipating top objections and ways to handle them.

02. Foundation Setting (Part 2) 🏗

After defining our target customers, value propositions and competitors, we will identify our top objections and begin to transform our findings into structured script elements that we will use in our call scripts to position our offering and navigate customer conversations with confidence.

03. Call Scripts (Part 1) ☎️

In this session, we’ll introduce the Cold Call Phone Script framework and the key elements of an engaging script that compels prospects to agree to a meeting. We’ll also explore successful script examples and begin to craft our own customized scripts based on the foundational inputs we developed in our first two sessions.

04. Call Scripts (Part 2) ☎️

After completing our first drafts of the Cold Call Phone Script, we’ll perform table reads and begin to transition the script elements to a Structured Script Flowchart with decision tree logic. We’ll also introduce and develop Customer FAQ Responses and the Follow Up Email Templates.

05. Sales Math Formula 🧬

In this session, we will introduce the Sales Math Formula and work backwards to determine how many dials are needed to reach our revenue and commission goals. At the end, we’ll review the essential sales tools we’ll use to streamline your cold calling process.

06. Lead Generation 🎯

In this session, we’ll introduce the Lead Generation Blueprint we’ll use to create a lead list tailored to your target audience using proven account-based selling tactics. We will also introduce the 5-Step Lead Sprint process and generate our lead list for your first lead sprint.

07. Role Playing Simulation 🎬

This is where the rubber meets the road—in this session, we will review best practices and expert tips for making successful cold calls, and then we’ll engage in a role-playing exercise to simulate real cold calling scenarios. At the end, we will identify and select our “Crash Test Dummy” Accounts for an initial round of practice calls.

08. First Lead Sprint (Part 1) 🏃

In this session, we’ll review our first round of cold calls and work together to make any adjustments based on our feedback and findings. We will also finalize our lead list to conduct our First Lead Sprint with real targeted accounts.

09. First Lead Sprint (Part 2) 🏃

In our final session, we’ll review the results of our first Lead Sprint and work together to make any adjustments based on our feedback and findings. We will also introduce the Product Demo Script and the key elements of an engaging demo that compels prospects to close with you.

Bonus: One-on-One with Jake 🤝

In this bonus session, we’ll meet one-on-one to review your full outbound sales program end-to-end and the insights and findings from your first Lead Sprint to ensure you are leaving the bootcamp with a repeatable, battle-tested process that you can begin to scale with your team.

Join The Waitlist

We make cold calling simple. And less scary.We took a B2B sales system that helped startups like Neon go from $0 to $100K MRR. And we reverse-engineered it to work for you.What sucks more? The idea of making cold calls? Or getting zero responses from your ads & email blasts and running out of runway?And if we do this right, you may never need to fundraise again. But if you want to, investors will be chasing YOU.Limited spots are available. Sign up for the waitlist to reserve your seat!

I truly love working with founders at any point in their founder journey, but especially the early stages. I open up a limited amount of hours each week for advising, either on a one-off basis or longer term.

Have a big topic to talk through? Grab a full hour here. I also offer a limited amount of monthly advising and full-day working sprints — email me at jake@venturescaler.com to discuss.

My Background

🚀 Built a portfolio of 40+ startups at my startup studio with a combined market value of over $500M.🍟 Head of Supply Operations, Uber Eats: Grew team from 0 to 50+ people to grow driver & restaurant onboarding; increased driver conversion rates 18%+ and generated $8M of implied signup savings.🚘 City Launcher & Ops at Uber: Launched 5 new markets (including Las Vegas, largest launch in U.S.), hired teams, and grew key markets like Phoenix 300% YoY.🏢 RGM & City Launcher at Industrious: Launched 10 new locations, hired teams, improved NPS scores +20% from 70 to 84, and grew revenue +115% to a $12M run rate in < 1 year.📦 People Ops Advisor for Veho: Helped Veho grow 4X from 70 to 285 employees and recruit key hires (including VPs) in 6mos. Veho raised a $125M Series A shortly after.🤝 Selected as a Lead Mentor for First Round Capital and the Techstars Austin, Atlanta and San Diego Accelerator Programs.🎓 MBA in Corporate Entrepreneurship from Lehigh University, and Leadership & Strategy Certificates from HBS.❤️ Former startup founder (I still have the bruises and limp) and Entrepreneur-In-Residence at the Boost VC Startup Accelerator in the Bay Area.


TESTIMONIALS

What Founders & Startup Leaders Say

"Jake is the mentor and advisor every startup entrepreneur needs in their life. During difficult times, he will support and encourage you on a personal level; while creating business strategies that take into account the issues you are facing. I would highly recommend Jake."

Eli Chmouni
CEO & Founder of Neon

“Jake is an incredible sounding board who provides tactical tips, resources and introductions to help navigate crisis’ and challenges. He has an innate ability to level with you on any subject. We hashed through 5-10 topics at a time spanning from affiliate & growth strategies to recruiting and mindset."

April Dominguez
CEO & Founder of Handsome

“Jake is by far one of the best advisors and mentors that I have worked with. His expertise in growing startups and tackling all of the intricate problems is invaluable. But more importantly, I feel that he truly cares about me and that I succeed as a founder. "

Tyler Morgan
CEO & Co-Founder of Upkid
(Techstars '21)

“Jake's marketplace expertise and practical advice have been important for an early stage company like ours to design and learn from experiments, find our product-market fit, and strategize marketing and growth. I always take away clear action plans from our conversations."

Jen Liang
Co-Founder of Haulsale
(Techstars '22)

“Jake’s knowledge around scaling and expanding into new markets has helped us come up with a solid plan for our future expansion. He listened attentively to what we needed and gave good advice to help us move forward. He was always available when we needed him and an all around nice guy."

Sean Garris
CEO & Founder of Qoncert
(Techstars ‘22)

“I can confidently say that Jake’s mentorship has accelerated my personal and professional development in ways I couldn't have achieved alone. His patient and supportive approach made me feel comfortable asking questions, no matter how basic or complex they were. I genuinely felt like he cared about my growth & success."

Mirella Recchiuti
Sales Director, U.S. at Grover

What I Can Help With

I often help with a variety of founder questions, but can help the most with:→ Launching and scaling 2 & 3 sided, B2B & B2C marketplaces
→ Testing ideas & running experiments
→ Finding Product-Market Fit
→ Go-to-market strategy
→ B2B outbound sales
→ Hiring & people ops
→ Scaling operations
→ Founder issues

Have a big topic to talk through? Grab a full hour here. I also offer a limited amount of monthly advising and full-day working sprints — email me at jake@venturescaler.com to discuss.